Brendan Campi is a Visual Communication Designer in the
New York Metro Area. He graduated from the Hartford Art School in 2012 with a Bachelor of Fine Arts and an Art History minor. He has been an active member of AIGA since 2011. He also enjoys photography and painting as a way to advance his
creative thinking.

You can contact him at campidesign@gmail.com
For more information here is his resume

Imparo is a spice & herb company in the West Village of New York City. It is about getting people to cook more often. The project had three major aspects.

The first was the in store experience. All the spices and herbs are held in barrels and at each barrel is the appropriate jar. The consumer fills the jar themselves making them start the cooking process in the store. The jars have a QR code on them as well.





The second is the digital aspect split between an application for mobile phones and a website.

The app is about making cooking the more convenient choice. You can scan all your Imparo products and the app will give you recipes depending on what you have and what season it is.







The website shown here as a mobile site would be more informational in nature with weekly featured recipes.







The third is the advertisement campaigns. There are two major campaigns.

The first campaign is about grabbing attention in the subways for the brand.





The second campaign gains to exciting people about cooking.

This is a new iBook for the poem The Raven by Edgar Allan Poe. It is read by scrolling right continuously. The design flows with how the poem should be read with crescendos and lulls as needed.

Glimpse is a travel magazine designed for middle and upper income viewers who are looking for new and interesting places to go, as well as old forgotten vacation spots.

This was a Rebrand of the book series, Lord of the Rings by J.R.R Tolkien. I wanted to modernize this classic series to attract a younger crowd. A clean white leather cover was chosen to push each of the colors forward. An inspiring quote from each book was made into a symbolic image as a hook to draw the audience in.